INDEPENDENT SEO & GEO CONSULTANT | FINANCIAL SERVICES SPECIALIST
Financial experience that delivers.
Strategy that drives growth.
BE SEEN. BUILD TRUST. BE CHOSEN.
ABOUT ME —
Hi, I’m Keira.
I HELP FINANCIAL SERVICES BRANDS GET FOUND, BUILD TRUST AND TURN VISIBILITY INTO GROWTH.
I’m Keira Davidson, an independent SEO and Generative Engine Optimisation (GEO) consultant with over eight years of experience helping businesses grow through organic search.
I’ve worked with ambitious, growing businesses and established international brands across the UK and US, turning complex search challenges into clear strategies that deliver commercial results.
My specialism? Financial services. From tax advisory to wealth management, I understand what it takes to stand out in competitive markets where expertise, credibility and trust aren’t optional.
Because visibility gets you noticed. Trust gets you chosen.
8+
YEARS OF SEO EXPERIENCE
£600K+
ANNUAL CLIENT PORTFOLIO OVERSEEN
UK & US
MARKET EXPERIENCE
EXPERIENCE —
8+ years. Two markets. One commercial mindset.
BIG-PICTURE THINKING. HANDS-ON EXPERTISE.
I started my SEO career in 2018, and I’ve spent the years since building strategies, solving problems and helping brands grow.
Today, I’m an SEO Account Director at a leading UK digital marketing agency, overseeing an annual portfolio worth more than £600,000 and leading a team of SEO specialists.
My experience spans technical SEO, content strategy, digital PR, international search and AI driven discovery.
Good SEO isn’t about doing more. It’s about doing what matters.
MY SPECIALISM —
Financial services is complex. Your SEO strategy shouldn’t be.
BUILT ON EXPERTISE. DRIVEN BY TRUST.
Financial services isn’t an industry where visibility alone is enough. When people are making important financial decisions, expertise, credibility and trust matter.
From tax advisory to wealth management, I’ve worked with financial services brands across the UK and US, helping them navigate complex search landscapes and turn organic visibility into commercial opportunity.
That means building the right foundations: technically sound websites, genuinely useful content, stronger brand authority and strategies that reflect how customers research and choose financial services providers.
Because in financial services, being found is only the beginning. Earning trust is what drives growth.
MY APPROACH —
Search is changing. Your strategy should too.
SEO and GEO aren’t competing disciplines. The opportunity lies in combining strong search foundations with new ways people discover, evaluate and choose brands.
01 / Visibility
Be discoverable across traditional search engines and LLMs.
02 / Authority
Build credibility through expertise, valuable content and a trusted brand presence.
03 / Growth
Turn organic visibility into meaningful commercial outcomes, not just rankings.
HOW I WORK —
Commercial thinking. No unnecessary complexity.
Good strategy isn’t about doing more. It’s about knowing what matters.
01 / Understand the business
Start with your objectives, challenges and where organic search can make a difference.
02 / Prioritise what matters
Focus on the opportunities with the greatest potential to deliver meaningful results.
03 / Make every action count
Clear recommendations, measurable outcomes and no unnecessary complexity.
LET’S TALK —
Let’s make your business the one they choose.
Looking to strengthen your visibility across Google and AI-powered search? Whether you need a fresh perspective or a strategy for your next stage of growth, let’s talk.
LET’S WORK TOGETHER